Want To Make Your Small Business More Profitable
Three articles in small enterprises and ways of managingOf an article first: How your small business succeed in his administration?It is said that one of the wealthy in the United States announced the provision of a grant of ten thousand dollars to those who offer him the idea of a successful investment amount. He came from says he will invest the amount in a small project and another said he would put a deposit in the bank .. And a third claimed that he will ... and the fourth .. And the fifth ... Etc.. The rich turn to him the amount of them after that ....
Made a presentation in which he said will be invested only $ thousand thousands of the remaining nine will be to manage the draft Ersdha small humble and publicity for him.
This is a message for those who wish to ride a train of investment that they must observe three things can be considered axioms of the success of investment projects, big or small.
I: possession of the capital needed to do the entire project or the ability to save money through sources of funding .. Required here and provide other sources of income to address the debt, which result in funding in the event of delay in the implementation of the project or find marketing.
Two: good planning of the project by taking advantage of the experiences of others as well as advice and use of the owners must take into account here a good selection of city, location and employment.
The third administration. How are the projects that failed and overcome some of the turn of the loss of up to roundabout debt because of poor management. The errors endemic in our society that insists on the investor's direct management of the project by himself without having had sufficient experience, even if he chose, or chose a successful manager is a successful manager or director of a successful, while they took up the task of providing guidance and support would have been better for them...................................................The second article: How to excel in your business?If you decide to break into the field of small projects, the first question come to mind: how to choose the appropriate project for your abilities and the surrounding environment around you? If you choose a project idea; there is the most important question is: How do shopping products of this project?
Answer to these questions with the rapid development of the world and the existence of millions of products in the market for other projects is no longer easy, but you need to become creative to make your small business compete with a comparative advantage in the market.
The following lines are trying to answer these questions briefly on the experience provided by you to the Kuwaiti company for the development of small projects.
The first step in the process of selecting a project idea is to make sure the availability of raw materials and local resources upon which your business in the environment around you, for example, newspaper palm spread extensively in the Gulf severity exist if you could use after their manufacture and convert them into sheets of mdf; Vsiqam on the basis of a successful project.
Another example of household waste from empty containers metal, plastic and glass in societies with the pattern of consumer high-such as the Gulf, if you could think of recycling in the form of new products of low value and of new uses, they can form the areas of small and promising; must therefore be the rule when choosing a product of the project to look at the resources available around us, which is characterized by abundance and low cost.
The other thing is to choose a product by the latent demand turns into effective demand in the case of his appearance; there are patterns of consumption were not known to us in the Arab region in 30 years; it is new to us, relatively, but after that entered our lives have become commonplace and are spread out and effective demand and growing, and examples of artifacts that meat, poultry, fish, different types of appetizers are packed ... Which can be locally produced and imported as an alternative to the same quality and at lower prices and through small projects.
Also prefer to choose a product depends on the cultural heritage and skill of hand is high, these products rely mostly on local raw materials, which is easy to market the products of the project, both of citizens who seek to acquire these kinds of products or foreigners who wish to buy, but this choice needs of His small-scale project to be more precise when choosing these products, and also needs to link the functional value of the product and heritage value, for example, the introduction of designs from Heritage Alkhljugi or Islamic in some brands of clothing or furniture can be a reason for the success of many small projects.
Creativity = Feature relative
The tradition and repetition of the same experiences of others in the selection of the project without introducing any element of the development or adaptation, or without that feature highly skilled is the one who displays the project to failure. The success of others in their projects should not make you immediately to imitate them without thinking about what will add to their experience.
Here we offer some ideas that may seem new, which may say: It is traditional; have heard about or know some people who applied it, but if you can be your advantage no relative or add the command will be different, and these examples show you this:
- Contributions for the maintenance of electrical appliances: will say that this project may have heard him, though there are many projects working in this area, but may be the idea of subscriptions fixed that is calculated on the basis of the common interest of the client and the owner of the project with the planning of the traffic of fixed and periodic inspection, and apply the concepts of preventive maintenance may be the comparative advantage or addition which will be characterized by your project.
- Small agencies of marketing: product distribution projects are many, and most of them suffering from the problems .. This is the traditional view, that many of the entrepreneurs produce as they see them, or according to the forecast is incorrect for the needs of customers; and therefore needed to prepare scientific studies and accurate to the market and needs someone to recognize the needs of consumers, as well as to those who translates this needs to design accurate, and needs that also determines the appropriate item to the customer the appropriate studies and to submit appropriate alternative to the cost of producing the same good target, and this is the content of the project, which we offer to you, an agency shop as a service to small businesses.
- Industrial projects nutritious: It is one of the most prominent areas are available and possible to the industrial projects and small workshops; where it can be for these projects to contract with the factories large and medium-sized manufacturing parts and components for the calculation of these factories, which opens in front of the areas and opportunities to run wide, but the question here: Where is the feature best? Here, there must be two things:
The first skill, which means the ability of these small factories to manufacture parts and components required by the large plants with the greatest quality and accuracy and as soon as possible.
The second is the formula that satisfies the plant small and big plant for the management and implementation of this sub-contracting, and of course, this formula will either need to harmonize and adapt the contracts for subcontracting in the foreign experiences in the developed countries to suit local environmental conditions or creation of new methods for this contract subcontractors; where rationing is needed and the organization of purchases or the ownership or lease of machinery used in production, and also the cost of production of these parts and components in small factories .. This along with the need for small factories to identify and develop lines and production processes therein; to be able to manufacture these parts and components required specifications.
Marketing your business
If the choice of enterprise and innovation in concept a success factor for your project or not; the marketing of its products is a decisive factor in its continuation, and the method you choose for marketing will be determined in light of the quality of the product that was produced, as well as the size of the market; which requires you to research the market well, and gather information on goods competition, then go out for how to create a perception of a product satisfies customers within the limits of the available production capacities and potential for your project.
Dav to pricing, which determines how the price of the product on a cost basis, and extent of market acceptance of him? Then followed by the promotion and advertising, which is: How do we know the product customers, and create a demand for it, and thereby increase sales? And another marketing is a distribution hubs: and how to deliver the product to the client easily.
All of these axes must be practiced in small-scale project to succeed, but it must be supported by innovative ideas in the issue of marketing can excellence of your product and create to your own reputation, and these are some ideas that may seem to you at first glance is not new in the issue of marketing, but the new where is to try to adapt them to suit the marketing of small projects, including:
- Acceptance of response and non-defective products or replace defective: The rule that we are accustomed to deal with are that the goods sold are not refundable replaced; Will tried running afoul of this rule? Do we have tried to measure and track their impact on the client and its relationship to the project? Of course not; because we are afraid to embark on customer behavior is not rational, and increase of the restitution process and replacement; which affects the sales process, or that we always say we are waiting for the sales process eagerly, and will not accept our will to restore it to what it was to keep the product without movement. But the reality is this; because we accept the replacement mentioned goods, and even retrieve the customer for the price we are building a strong relationship with the client, but also Nchaara we which - together - look for him by our side, which is in the medium term and long term Serbth us in a strong relationship and extended, and if I was in disbelief of what you say Let's try it once or twice and three times, and monitor the results.
- Warranty and after-sales service, and to accept complaints and follow-up: Let me here remind you of a personal experience in this area; reflecting this experience the idea of creativity from my point of view; I've bought a battery for my car from a shop, and gave me the owner of the store card, and told me that it is my right to I come to him for the maintenance of the battery for an indefinite period. When you make a monthly maintenance and grandmother had been very seriously, thoroughly and without charge, and most importantly - an innovation the most in the experiment - I was delayed in a month to do maintenance monthly periodicals; me if I receive a phone for the store reminds me that he had passed on the dates of maintenance Journal of the battery more than 10 days, and they remind me so, and then the follow-up process, and thus had a reason to tell this experience all my friends. Bel led them to deal with this project; has made me the experience to delegate Advertising for the project, which now has many of clients.
- Provide complementary goods and free competitions, prizes and integrated service delivery: These ideas are now circulating widely in the company's products large and medium, but how Ntoa these ideas in small projects? This needs to be thinking and creative side, and also needs to workout. Let us ask ourselves whether the result will be positive if the shoe store owner gave the socks as a gift for each buyer a free pair of shoes? And what the result will be given if the owner of a small cloth bag containing a thread and buttons the same color of cloth sold to the customer?
We have to try and monitor the results that it certainly will be a greater competitive advantage for our project ..........................................Article III: become your product is ready! What next?
The hour of zero ... Here may you and your team spent months and even years of research, experimentation and testing. And finally became ready for your creativity go into the market ... What next?
Of the most common errors committed by businessmen from the first class is not taking the necessary preparations to get out to the market.
Is often the founders of the companies and creators of engineers or technicians, who do not have a lot of marketing experience.
These results is pleased to creativity and focus their energies on developing and testing and balancing their products, and in many cases, we find that it is rarely put forward ideas for dealing with real marketing strategy and its activities for these products, and then suddenly find themselves in a difficult situation ... The new display their creativity to the outside world!
Steps in the road:
The beginning and all you need to man sales experienced: active and familiar with the product, which will be marketed as an essential element of the management team, Vchks has the ambition and enthusiasm and has the vision itself owned by you towards your product and the best way to display it, and when there is this person you have in Taqmk have began a journey to overcome the difficulties.
Defining the market: Suppose you started with an argument of some preliminary studies in the first phase constituent for marketing your product or service the new ... Ask yourself the following question:Have you ever tried to deal with all completing the effectiveness of internal marketing, or do you began to contract with outside companies are compatible with your needs? Or do you walk two paths together?
The values of your needs: Do you need your creativity to a lot of supporting material such as promotional brochures and technical documents, marketing, brochures and presentation materials and operating ...? When you organize your needs you can decide how to implement.
Are your key and can be handled within the internal market? Using a marketing assistant or have you? Is your product needs to be more complicated so as to deal with external parties better?
Not committed an error to jump to the conclusion says that dealing with individuals from the inside always saves you money:
Do not forget tax payments, health insurance and other benefits from you, office space, equipment ... Often foreign companies dealing with you on the basis of the draft offers you more flexibility and lower cost, especially if your needs are irregular or intermittent.
Provide external assistance also benefit usually rare within the company which is an objective third party: With the proficiency of your communications marketing you can develop a statement characterization of an effective marketing strategy right, the statement reflects a clear and precise value and real interest for your product, reflects the "pain" the customer is likely, not what the administration sees and having a belief.
Interest can be added by the new connection to the image abroad and are asking the company's foreign unbiased questions, and answers that may seem obvious to a person close to the product.
For example, management believes that speed is of the most attractive elements of the work, while people may say from the outside has a net that look "everything we see indicates that customers are interested in more perspectives to exchange information ... We know that you would have to speed up the work but what you should do is to focus more on the exchange of information with customers. "
Ready! Towards! Launched!
Now that it has set up your marketing team and put your strategy into action, and the product up in the volume of production, you are now ready to put pressure on the trigger, right? No, not as well! Of the most important molecules providing your product to the customer the customer relationship management Customer Relationship Management (CRM).
In fact, according to Bill Morris, the customer relationship management consultant, it is important to develop strategies for effective service and support before the exit of the beta version of the product so that you can also test the support strategies, documentation, training.
This reminds me of the horror stories recounted to me a number of customers that you take the administration's decision seems reasonable on its face but in reality the decision is weak in terms of the possibility of persuading the customer to the acquisition of the product.
Although the engineers also deal with customer relationship management, we ask: in the end who knows the product better? Certainly are not technicians or engineers.
Unfortunately, it is often the inexperienced engineers to respond to their questions or complaints from customers who provide honest answers tone like an innocent (with a deep sigh): "Yes ... we know that this would be a problem in the future ... I'm not the first person who complains of this .. "
Shipment is ready!Think now, and leave the problems of the post-treatment, as long as your product is ready and the shipment is about to leave the warehouse, no time now to reflect on what rolls.
Morris suggests that it is useful to focus on the philosophy of support and training and also focus on the marketplace early.
Asked Will direct marketing, or remotely, or both together? How will you deal with the calls? Receive questions? How will the tracking and providing solutions and answers for? Receive feed customer feedback and analysis? All of these and other questions should be directed to yourself before you begin to produce large quantities of your product (typically when you start your copy of the pilot test of the product or even an earlier time).
Success in product development is just the beginning in the development stage you should develop marketing strategies, communications and customer relationship management program.
Three articles in small enterprises and ways of managingOf an article first: How your small business succeed in his administration?It is said that one of the wealthy in the United States announced the provision of a grant of ten thousand dollars to those who offer him the idea of a successful investment amount. He came from says he will invest the amount in a small project and another said he would put a deposit in the bank .. And a third claimed that he will ... and the fourth .. And the fifth ... Etc.. The rich turn to him the amount of them after that ....
Made a presentation in which he said will be invested only $ thousand thousands of the remaining nine will be to manage the draft Ersdha small humble and publicity for him.
This is a message for those who wish to ride a train of investment that they must observe three things can be considered axioms of the success of investment projects, big or small.
I: possession of the capital needed to do the entire project or the ability to save money through sources of funding .. Required here and provide other sources of income to address the debt, which result in funding in the event of delay in the implementation of the project or find marketing.
Two: good planning of the project by taking advantage of the experiences of others as well as advice and use of the owners must take into account here a good selection of city, location and employment.
The third administration. How are the projects that failed and overcome some of the turn of the loss of up to roundabout debt because of poor management. The errors endemic in our society that insists on the investor's direct management of the project by himself without having had sufficient experience, even if he chose, or chose a successful manager is a successful manager or director of a successful, while they took up the task of providing guidance and support would have been better for them...................................................The second article: How to excel in your business?If you decide to break into the field of small projects, the first question come to mind: how to choose the appropriate project for your abilities and the surrounding environment around you? If you choose a project idea; there is the most important question is: How do shopping products of this project?
Answer to these questions with the rapid development of the world and the existence of millions of products in the market for other projects is no longer easy, but you need to become creative to make your small business compete with a comparative advantage in the market.
The following lines are trying to answer these questions briefly on the experience provided by you to the Kuwaiti company for the development of small projects.
The first step in the process of selecting a project idea is to make sure the availability of raw materials and local resources upon which your business in the environment around you, for example, newspaper palm spread extensively in the Gulf severity exist if you could use after their manufacture and convert them into sheets of mdf; Vsiqam on the basis of a successful project.
Another example of household waste from empty containers metal, plastic and glass in societies with the pattern of consumer high-such as the Gulf, if you could think of recycling in the form of new products of low value and of new uses, they can form the areas of small and promising; must therefore be the rule when choosing a product of the project to look at the resources available around us, which is characterized by abundance and low cost.
The other thing is to choose a product by the latent demand turns into effective demand in the case of his appearance; there are patterns of consumption were not known to us in the Arab region in 30 years; it is new to us, relatively, but after that entered our lives have become commonplace and are spread out and effective demand and growing, and examples of artifacts that meat, poultry, fish, different types of appetizers are packed ... Which can be locally produced and imported as an alternative to the same quality and at lower prices and through small projects.
Also prefer to choose a product depends on the cultural heritage and skill of hand is high, these products rely mostly on local raw materials, which is easy to market the products of the project, both of citizens who seek to acquire these kinds of products or foreigners who wish to buy, but this choice needs of His small-scale project to be more precise when choosing these products, and also needs to link the functional value of the product and heritage value, for example, the introduction of designs from Heritage Alkhljugi or Islamic in some brands of clothing or furniture can be a reason for the success of many small projects.
Creativity = Feature relative
The tradition and repetition of the same experiences of others in the selection of the project without introducing any element of the development or adaptation, or without that feature highly skilled is the one who displays the project to failure. The success of others in their projects should not make you immediately to imitate them without thinking about what will add to their experience.
Here we offer some ideas that may seem new, which may say: It is traditional; have heard about or know some people who applied it, but if you can be your advantage no relative or add the command will be different, and these examples show you this:
- Contributions for the maintenance of electrical appliances: will say that this project may have heard him, though there are many projects working in this area, but may be the idea of subscriptions fixed that is calculated on the basis of the common interest of the client and the owner of the project with the planning of the traffic of fixed and periodic inspection, and apply the concepts of preventive maintenance may be the comparative advantage or addition which will be characterized by your project.
- Small agencies of marketing: product distribution projects are many, and most of them suffering from the problems .. This is the traditional view, that many of the entrepreneurs produce as they see them, or according to the forecast is incorrect for the needs of customers; and therefore needed to prepare scientific studies and accurate to the market and needs someone to recognize the needs of consumers, as well as to those who translates this needs to design accurate, and needs that also determines the appropriate item to the customer the appropriate studies and to submit appropriate alternative to the cost of producing the same good target, and this is the content of the project, which we offer to you, an agency shop as a service to small businesses.
- Industrial projects nutritious: It is one of the most prominent areas are available and possible to the industrial projects and small workshops; where it can be for these projects to contract with the factories large and medium-sized manufacturing parts and components for the calculation of these factories, which opens in front of the areas and opportunities to run wide, but the question here: Where is the feature best? Here, there must be two things:
The first skill, which means the ability of these small factories to manufacture parts and components required by the large plants with the greatest quality and accuracy and as soon as possible.
The second is the formula that satisfies the plant small and big plant for the management and implementation of this sub-contracting, and of course, this formula will either need to harmonize and adapt the contracts for subcontracting in the foreign experiences in the developed countries to suit local environmental conditions or creation of new methods for this contract subcontractors; where rationing is needed and the organization of purchases or the ownership or lease of machinery used in production, and also the cost of production of these parts and components in small factories .. This along with the need for small factories to identify and develop lines and production processes therein; to be able to manufacture these parts and components required specifications.
Marketing your business
If the choice of enterprise and innovation in concept a success factor for your project or not; the marketing of its products is a decisive factor in its continuation, and the method you choose for marketing will be determined in light of the quality of the product that was produced, as well as the size of the market; which requires you to research the market well, and gather information on goods competition, then go out for how to create a perception of a product satisfies customers within the limits of the available production capacities and potential for your project.
Dav to pricing, which determines how the price of the product on a cost basis, and extent of market acceptance of him? Then followed by the promotion and advertising, which is: How do we know the product customers, and create a demand for it, and thereby increase sales? And another marketing is a distribution hubs: and how to deliver the product to the client easily.
All of these axes must be practiced in small-scale project to succeed, but it must be supported by innovative ideas in the issue of marketing can excellence of your product and create to your own reputation, and these are some ideas that may seem to you at first glance is not new in the issue of marketing, but the new where is to try to adapt them to suit the marketing of small projects, including:
- Acceptance of response and non-defective products or replace defective: The rule that we are accustomed to deal with are that the goods sold are not refundable replaced; Will tried running afoul of this rule? Do we have tried to measure and track their impact on the client and its relationship to the project? Of course not; because we are afraid to embark on customer behavior is not rational, and increase of the restitution process and replacement; which affects the sales process, or that we always say we are waiting for the sales process eagerly, and will not accept our will to restore it to what it was to keep the product without movement. But the reality is this; because we accept the replacement mentioned goods, and even retrieve the customer for the price we are building a strong relationship with the client, but also Nchaara we which - together - look for him by our side, which is in the medium term and long term Serbth us in a strong relationship and extended, and if I was in disbelief of what you say Let's try it once or twice and three times, and monitor the results.
- Warranty and after-sales service, and to accept complaints and follow-up: Let me here remind you of a personal experience in this area; reflecting this experience the idea of creativity from my point of view; I've bought a battery for my car from a shop, and gave me the owner of the store card, and told me that it is my right to I come to him for the maintenance of the battery for an indefinite period. When you make a monthly maintenance and grandmother had been very seriously, thoroughly and without charge, and most importantly - an innovation the most in the experiment - I was delayed in a month to do maintenance monthly periodicals; me if I receive a phone for the store reminds me that he had passed on the dates of maintenance Journal of the battery more than 10 days, and they remind me so, and then the follow-up process, and thus had a reason to tell this experience all my friends. Bel led them to deal with this project; has made me the experience to delegate Advertising for the project, which now has many of clients.
- Provide complementary goods and free competitions, prizes and integrated service delivery: These ideas are now circulating widely in the company's products large and medium, but how Ntoa these ideas in small projects? This needs to be thinking and creative side, and also needs to workout. Let us ask ourselves whether the result will be positive if the shoe store owner gave the socks as a gift for each buyer a free pair of shoes? And what the result will be given if the owner of a small cloth bag containing a thread and buttons the same color of cloth sold to the customer?
We have to try and monitor the results that it certainly will be a greater competitive advantage for our project ..........................................Article III: become your product is ready! What next?
The hour of zero ... Here may you and your team spent months and even years of research, experimentation and testing. And finally became ready for your creativity go into the market ... What next?
Of the most common errors committed by businessmen from the first class is not taking the necessary preparations to get out to the market.
Is often the founders of the companies and creators of engineers or technicians, who do not have a lot of marketing experience.
These results is pleased to creativity and focus their energies on developing and testing and balancing their products, and in many cases, we find that it is rarely put forward ideas for dealing with real marketing strategy and its activities for these products, and then suddenly find themselves in a difficult situation ... The new display their creativity to the outside world!
Steps in the road:
The beginning and all you need to man sales experienced: active and familiar with the product, which will be marketed as an essential element of the management team, Vchks has the ambition and enthusiasm and has the vision itself owned by you towards your product and the best way to display it, and when there is this person you have in Taqmk have began a journey to overcome the difficulties.
Defining the market: Suppose you started with an argument of some preliminary studies in the first phase constituent for marketing your product or service the new ... Ask yourself the following question:Have you ever tried to deal with all completing the effectiveness of internal marketing, or do you began to contract with outside companies are compatible with your needs? Or do you walk two paths together?
The values of your needs: Do you need your creativity to a lot of supporting material such as promotional brochures and technical documents, marketing, brochures and presentation materials and operating ...? When you organize your needs you can decide how to implement.
Are your key and can be handled within the internal market? Using a marketing assistant or have you? Is your product needs to be more complicated so as to deal with external parties better?
Not committed an error to jump to the conclusion says that dealing with individuals from the inside always saves you money:
Do not forget tax payments, health insurance and other benefits from you, office space, equipment ... Often foreign companies dealing with you on the basis of the draft offers you more flexibility and lower cost, especially if your needs are irregular or intermittent.
Provide external assistance also benefit usually rare within the company which is an objective third party: With the proficiency of your communications marketing you can develop a statement characterization of an effective marketing strategy right, the statement reflects a clear and precise value and real interest for your product, reflects the "pain" the customer is likely, not what the administration sees and having a belief.
Interest can be added by the new connection to the image abroad and are asking the company's foreign unbiased questions, and answers that may seem obvious to a person close to the product.
For example, management believes that speed is of the most attractive elements of the work, while people may say from the outside has a net that look "everything we see indicates that customers are interested in more perspectives to exchange information ... We know that you would have to speed up the work but what you should do is to focus more on the exchange of information with customers. "
Ready! Towards! Launched!
Now that it has set up your marketing team and put your strategy into action, and the product up in the volume of production, you are now ready to put pressure on the trigger, right? No, not as well! Of the most important molecules providing your product to the customer the customer relationship management Customer Relationship Management (CRM).
In fact, according to Bill Morris, the customer relationship management consultant, it is important to develop strategies for effective service and support before the exit of the beta version of the product so that you can also test the support strategies, documentation, training.
This reminds me of the horror stories recounted to me a number of customers that you take the administration's decision seems reasonable on its face but in reality the decision is weak in terms of the possibility of persuading the customer to the acquisition of the product.
Although the engineers also deal with customer relationship management, we ask: in the end who knows the product better? Certainly are not technicians or engineers.
Unfortunately, it is often the inexperienced engineers to respond to their questions or complaints from customers who provide honest answers tone like an innocent (with a deep sigh): "Yes ... we know that this would be a problem in the future ... I'm not the first person who complains of this .. "
Shipment is ready!Think now, and leave the problems of the post-treatment, as long as your product is ready and the shipment is about to leave the warehouse, no time now to reflect on what rolls.
Morris suggests that it is useful to focus on the philosophy of support and training and also focus on the marketplace early.
Asked Will direct marketing, or remotely, or both together? How will you deal with the calls? Receive questions? How will the tracking and providing solutions and answers for? Receive feed customer feedback and analysis? All of these and other questions should be directed to yourself before you begin to produce large quantities of your product (typically when you start your copy of the pilot test of the product or even an earlier time).
Success in product development is just the beginning in the development stage you should develop marketing strategies, communications and customer relationship management program.
