Custom branded water bottles may be becoming an increasingly popular choice for many small business owners in many industries but do they have any value for doctor's offices and most importantly can they actually help improve revenues?
The short answer is yes! There are many ways for doctors to incorporate custom bottles of water into their practices which can not only just feed the ego but actually make appositive difference in expanding client base and a better bottom line.
For a start custom or 'private label' water bottles can make a great first impression on patients in the waiting room. Hydrated, refreshed patients from drinking your cool water are likely to be more patient and relaxed. Not only will this help to make the entire appointment and customer experience flow better but will make it more likely that they will come back to you and refer others. As we all know referral business is the best business in terms of ROI.
Custom water bottles shouldn't just be given on arrival either. They can make even better parting gifts. Have you ever seen a dentist office give away cookies or lollipops to patients on their way out? What a terrible idea. Promote better health with natural spring water which can also act as a marketing tool and introduce your doctor's office to others.
Today more and more doctors are becoming increasingly active in their communities. If concierge medicine isn't your thing perhaps seminars to support local business' corporate wellness initiatives is. This is the perfect time to break out the special water bottles.
A doctor's office which has its own custom water bottles instantly breathes more professionalism. For as intelligent and educated as they are doctors have unfortunately been notoriously negligent of their marketing. If you have been thinking about growing your personal branding or taking a new approach to your positioning this is the perfect, affordable tool for testing appeal and effectiveness of your strategies before investing more in them.
Do not underestimate the capabilities of a water bottle label. They actually hold the potential to dramatically increase brand awareness, improve positioning and turn locals into fans. By using links or QR codes on these labels drinkers can be lead to valuable information and video testimonials on the web or social media where they can be captured for ongoing, more affordable marketing.
Aren't you thirsty yet? Your patients probably are...
The short answer is yes! There are many ways for doctors to incorporate custom bottles of water into their practices which can not only just feed the ego but actually make appositive difference in expanding client base and a better bottom line.
For a start custom or 'private label' water bottles can make a great first impression on patients in the waiting room. Hydrated, refreshed patients from drinking your cool water are likely to be more patient and relaxed. Not only will this help to make the entire appointment and customer experience flow better but will make it more likely that they will come back to you and refer others. As we all know referral business is the best business in terms of ROI.
Custom water bottles shouldn't just be given on arrival either. They can make even better parting gifts. Have you ever seen a dentist office give away cookies or lollipops to patients on their way out? What a terrible idea. Promote better health with natural spring water which can also act as a marketing tool and introduce your doctor's office to others.
Today more and more doctors are becoming increasingly active in their communities. If concierge medicine isn't your thing perhaps seminars to support local business' corporate wellness initiatives is. This is the perfect time to break out the special water bottles.
A doctor's office which has its own custom water bottles instantly breathes more professionalism. For as intelligent and educated as they are doctors have unfortunately been notoriously negligent of their marketing. If you have been thinking about growing your personal branding or taking a new approach to your positioning this is the perfect, affordable tool for testing appeal and effectiveness of your strategies before investing more in them.
Do not underestimate the capabilities of a water bottle label. They actually hold the potential to dramatically increase brand awareness, improve positioning and turn locals into fans. By using links or QR codes on these labels drinkers can be lead to valuable information and video testimonials on the web or social media where they can be captured for ongoing, more affordable marketing.
Aren't you thirsty yet? Your patients probably are...
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