Who among you has ever heard of "Incentivized marketing"?
Probably just those persons within the Marketing and PR industry - others may simply know it as "freebies".
Despite it's reasonably high degree of effectiveness, it remains a fairly under-rated marketing method in some areas of business - and surprisingly so. Because offering incentivized products is one of the most effective techniques marketers can use to fill their conferences and promotional events. Period. Come on, who doesn't enjoy a great give-away item?
How Does This Type of Marketing Work?
Incentivized products are those products which are used to "bribe" persons - for lack of a better word - to attend your functions/events. By this, the invited persons are offered free incentives such as tickets, vouchers, packages, items among other things, just for showing up at the event that are being promoted. It is a win-win situation for all persons involved. For example, if you are having a promotional conference or meeting, certainly you would want to fill that event, right? Offer to give your prospects free vacation vouchers as a simple "thank you" token if they show up and see how quickly your meeting gets filled to capacity. Such vouchers are cost effective and are made possible courtesy of major hotels wanting to book their rooms. This way their free visitors will hopefully extend their stay and use the other facilities available at the hotels. Simple yet big business. The major winners here are the ones handing out such incentives.
What Are the Options?
Since its creative inception a few years ago, it has blossomed from a simple method of signing up for a freebie to an industry of free deals for promotions. Major companies such as Gratis Internet have used the option of offering free iPods among other gadgets to win numerous clients for their clients. Other selections include customising your own incentive products or collaborating with other businesses - we can discuss it. Whatever you decide, be innovative and avoid offering "the same ole story", so to speak.
Incentive Marketing Not All Hunky-Dory?
Let's face it - nothing is perfect or infallible, not even incentive marketing. With so many businesses (and perhaps pleasurable events) wanting to get ahead of the game, many have resort to use deceptive means in their attempts to entice customers. They offer pricey overly inflated gift items and freebies which they know they can not afford to capitalise on. Such practises often times leave the customers feeling scammed and may very well lead to the demise of this marketing method.
Nevertheless, the incentive marketing has earned many businesses millions of dollars in revenues and while the receivers of the freebies are left feeling satisfied.
So as business goes, you have to be creative to remain on top. Incentivized marketing is another dynamic way to do this. Above all, it is marketing that works well for your business.
Probably just those persons within the Marketing and PR industry - others may simply know it as "freebies".
Despite it's reasonably high degree of effectiveness, it remains a fairly under-rated marketing method in some areas of business - and surprisingly so. Because offering incentivized products is one of the most effective techniques marketers can use to fill their conferences and promotional events. Period. Come on, who doesn't enjoy a great give-away item?
How Does This Type of Marketing Work?
Incentivized products are those products which are used to "bribe" persons - for lack of a better word - to attend your functions/events. By this, the invited persons are offered free incentives such as tickets, vouchers, packages, items among other things, just for showing up at the event that are being promoted. It is a win-win situation for all persons involved. For example, if you are having a promotional conference or meeting, certainly you would want to fill that event, right? Offer to give your prospects free vacation vouchers as a simple "thank you" token if they show up and see how quickly your meeting gets filled to capacity. Such vouchers are cost effective and are made possible courtesy of major hotels wanting to book their rooms. This way their free visitors will hopefully extend their stay and use the other facilities available at the hotels. Simple yet big business. The major winners here are the ones handing out such incentives.
What Are the Options?
Since its creative inception a few years ago, it has blossomed from a simple method of signing up for a freebie to an industry of free deals for promotions. Major companies such as Gratis Internet have used the option of offering free iPods among other gadgets to win numerous clients for their clients. Other selections include customising your own incentive products or collaborating with other businesses - we can discuss it. Whatever you decide, be innovative and avoid offering "the same ole story", so to speak.
Incentive Marketing Not All Hunky-Dory?
Let's face it - nothing is perfect or infallible, not even incentive marketing. With so many businesses (and perhaps pleasurable events) wanting to get ahead of the game, many have resort to use deceptive means in their attempts to entice customers. They offer pricey overly inflated gift items and freebies which they know they can not afford to capitalise on. Such practises often times leave the customers feeling scammed and may very well lead to the demise of this marketing method.
Nevertheless, the incentive marketing has earned many businesses millions of dollars in revenues and while the receivers of the freebies are left feeling satisfied.
So as business goes, you have to be creative to remain on top. Incentivized marketing is another dynamic way to do this. Above all, it is marketing that works well for your business.
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