The death of Steve Jobs prompted a swell of articles written about Steve the man, Steve the innovator, Steve the perfectionist. When I first heard the news that Steve Jobs had died I thought, "Well, I knew it was coming." (The man was driven and I knew it would take no less than an act of God to pull him away from his beloved Apple.) On the heels of that thought, was a profound and lasting sadness coupled with the realization that we had lost one of the greatest creative minds the world has ever seen.
As a visual artist, I was an Apple fan long before it was cool to be one. I withstood the ridicule and the derision from the PC world who seemed to take it as a personal insult that I preferred to spend my money with this small niche company called Apple Computers. I would say "Apple is just better" and they would laugh and rattle off all of the programs and applications that weren't made for my Mac and how they could get a computer for half the price that I spent on mine.
I watched, panic stricken, as the company stood on the edge of disaster after Steve Jobs left and I breathed a sigh of relief when he returned. Not knowing how he could possibly pull the company back from the brink of disaster but confident that if anyone could, Steve could. Steve was the master. The guru.
Well, that was almost 15 years ago. It is amazing how things can simultaneously change and stay the same. Not only did Steve Jobs save Apple, but he did the impossible. He envisioned and created an entirely new world. He changed how we think, how we interact, how we communicate. Apple is no longer in the shadows. They have eclipsed the competition in all the ways that matter. The Apple brand has never been stronger. It has never been more clearly defined and it has never been more envied than it is now. Apple is still the object of derision, but for very different reasons. Being on top has a way of changing perspectives.
How will the world fare without the creative genius that is Steve Jobs?... The planet will continue to spin, but for me it has lost just a bit of its wonder.
Rest In Peace Steve. You will be greatly missed.
As a visual artist, I was an Apple fan long before it was cool to be one. I withstood the ridicule and the derision from the PC world who seemed to take it as a personal insult that I preferred to spend my money with this small niche company called Apple Computers. I would say "Apple is just better" and they would laugh and rattle off all of the programs and applications that weren't made for my Mac and how they could get a computer for half the price that I spent on mine.
I watched, panic stricken, as the company stood on the edge of disaster after Steve Jobs left and I breathed a sigh of relief when he returned. Not knowing how he could possibly pull the company back from the brink of disaster but confident that if anyone could, Steve could. Steve was the master. The guru.
Well, that was almost 15 years ago. It is amazing how things can simultaneously change and stay the same. Not only did Steve Jobs save Apple, but he did the impossible. He envisioned and created an entirely new world. He changed how we think, how we interact, how we communicate. Apple is no longer in the shadows. They have eclipsed the competition in all the ways that matter. The Apple brand has never been stronger. It has never been more clearly defined and it has never been more envied than it is now. Apple is still the object of derision, but for very different reasons. Being on top has a way of changing perspectives.
How will the world fare without the creative genius that is Steve Jobs?... The planet will continue to spin, but for me it has lost just a bit of its wonder.
Rest In Peace Steve. You will be greatly missed.
Monica Jones is owner and president of 3D Studios a brand management firm specializing in helping businesses and organizations get in front and stay in front of their target market.
Monica is also creator of the B2B Bash a business to business networking community that hosts super cool, super funky networking parties. The Bash is held after work at nightclubs, lounges and other cool venues across New York. It's a social life for your business. B2B Bash is a new way for businesses and organizations to mix and mingle.
Monica is also creator of the B2B Bash a business to business networking community that hosts super cool, super funky networking parties. The Bash is held after work at nightclubs, lounges and other cool venues across New York. It's a social life for your business. B2B Bash is a new way for businesses and organizations to mix and mingle.
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